Globally Known I Locally Owned

Barrier Busting Coaching

We tailor our coaching to our agents needs through our 6 Figure Income & Top % coaching classes as well as companywide using our IQ Office Goal Tracker. We strengthen skills through our Listing Workshop & Listing Pro classes, Market Like A Rockstar seminar and Discover the Difference.

Unmatched Marketing

Visually stunning materials build  a top-notch repuation. At Apex, we have customizable marketing tools for personal branding, listings, buyers, luxury homes, local economic trends and top materials just to name a few.

VIP Support Services

Agents need to be in front of people to drive their business. At Apex, we support our agents by offering VIP Services such as monthly “popbys”, transaction coordination, social media posting and customized marketing pieces that frees agents up to be in front of the people matter most.

Personalized Website

Websites win business. Every Apex agent receives an award-winning, customizable website at no cost. Every Apex listing gets its own website as well as customized video that both the agent and the seller can share.


20 Offices = 1 Key

We know that Texas is a big place. So it is important that you have access to resources all across the Dallas-Fort Worth, Waco, Tyler, Abilene, College Station and beyond. Our offices all have 1 key that works at all 20 locations. Every location has Come-&-Go offices where you can meet clients, print, ask a sales manager for help or network and socialize with your Apex family. The best part of it all? You can tell potential sellers that you have access to an office in their city. That is the Apex Advantage!

Coldwell Banker Apex has the X-Factor

Our exclusive CBx listing tool is a game changer. CBx uses predictive analytics to target the perfect buyer for our listings. The CBx buyer profile tells you exactly where our buyers are coming from. This allows our agents to market their listing to the most likely group of buyers,  creating more buyer side sales as well. CBx makes our agents stand above the crowd and win listings!

Home is More Than Bricks and Mortar

No one tells the story of home better than Coldwell Banker. From our Emmy winning marketing campaign to our “Homes for Dogs” initiative,  we understand that home is more than bricks and mortar. Only Coldwell Banker’s Digital Marketing platform allows the buyer to learn about the true emotional value of a home from the person who knows it best,  the seller. Social Media has changed how we relate to one another and Coldwell Banker has embraced the change. Sellers love it and choose the only agents offering this platform.